Not long ago, a mountain climber and a fisherman realized they had a lot more in common than a disdain for wearing a suit to work. Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, were also passionate environmentalists that happened to be running successful businesses. More important, they understood it was good business to protect the natural resources that kept them in business. And the rest is history...
Based on their own business models, the two men hatch a plan to encourage more businesses to donate 1% of sales to environmental groups. Yvon calls it an "Earth Tax." Craig calls it 1% for the Planet. They go with Craig's idea.
Non-Profs & Orgs
Alaffia was created to help West African communities become sustainable through the fair trade of indigenous resources. One key to sustainability is empowerment of individuals within the communities...
Editor's Note: The closer a product remains true to the land which gave forth it's fruit, the more it can offer us. Shea butter is one of the true treasures, known by those who grow it to heal, moisturize, and even rejuvenate...
by Joel Kreisberg, DC, CCH
Preventing illness and protecting our environment can and should be mutually inclusive. To that end, Ecologically Sustainable Medicine (ESM) offers a clear agenda by codifying the tools and resources that lead to economically sustainable healthcare and environmental healing...
Editor's Note: A fascinating and thought provoking read that highlights an often overlooked but profoundly important aspect of Homeopathy--its position as an eco-friendly and highly sustainable form of medicine. Joel explains how humankind and nature are inextricably connected through the homeopathic healing process.
Replacing city and well water with captured rainwater for landscaping efficiently uses this valuable resource, reduces personal water bills, and decreases the overall demand on public water supplies...
Editor’s Note: Fresh water is one of the most essential resources, yet it’s being rapidly depleted from our underground reservoirs as we pump them for agricultural, industrial and personal use. Here’s a way to restore groundwater levels, while at the same time benefit from rainwater’s purity.
by Sandra Miniere, MEd
Asst. Editor of Sacred Living
When I moved to California, I was physically unfit for strenuous exercise. My legs were weak; my chronic asthma debilitating...
Editor's Note from Sandra Miniere: The unlimited potential of the mind, spirit and present moment turns the impossible into the possible. As we develop our ability to co-create using all of our resources, the results we want feel effortless and enjoyable. Obstacles and limitations fade away and we celebrate victory. I had a peak experience that changed me forever.
by Michael Williams,
ATH Co-Editor of Therapeutic Storytelling
I offer five of my favourite storytelling web sites for an array of seasonal tales and storytelling resources relevant to the month of December and the winter season. Enjoy...
by Sonia Choquette
I was motivated to write Tune In in response to the struggles that I observed so many of my clients going through recently, and their difficulty in finding their way to higher ground...
Editor's Note from Sue O'Callahan: I am thrilled to present this article from Sonia Choquette on the inspiration behind her new book, Tune In. Sonia shares why she created a step-by-step guide to support the many people facing challenges and changes during this transitional time. It's a road map to our authentic self and invitation to focus within to find the resources needed to consciously create our lives. Enjoy!
by Kirsten Welles, LAc
The mind is one of our most powerful resources, and what we do with it makes a difference both for ourselves and for the world in which we live...
Editor’s Note: This article is a companion piece to Bruce Lipton’s video. Both describe how the power of our thoughts can shape our biology and change our susceptibility to disease.
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