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Take off Your Mask!
by Lisa McCourt


I love Halloween. It’s a Juicy-Joyful holiday –  a brief opportunity to replace our day-to-day masks with more outrageous ones. Maybe you’re planning which mask you’ll wear this year, but I want to give you a far scarier challenge. What if you decided to acknowledge and remove some of the numbing metaphorical masks you’ve been walking around behind? How honest are you with yourself about your truest, deepest desires?

Outlaws. Pirates. Vampires. I believe what makes these iconic caricatures so attractive is their raw lustiness for life and their powerful determination to satisfy their base instincts. It’s such a stark contrast to the restriction-laden existence we all contend with as payment for inclusion in our society! It’s no wonder children and teens are generally more enchanted by pirate stories and vampire chick-lit than adults are. They haven’t had as long to become anesthetized to their deepest instincts to live fully and freely, sucking the marrow from every experience and blissfully operating from their authentic core beings.

Our society tells us many of our genuine wants are wicked and unacceptable. But pursuit of Juicy Joy gives you license to drop your oh-so-socially-acceptable masks and unearth your outlaw nature. You get permission to release that scurrilous, denied piece of you; to exalt it, embrace it, and then – only then, to blend and balance it with the other bits of you that comprise a full, vital human being. Because we all have all of it in us. And it’s right and good and natural that we do! Accepting and embracing all of who you are underneath the masks you’ve habitually accumulated is the key to a Juicy-Joyful, authentic, self-loving existence.

Want another juicy benefit of dropping your masks? When you successfully disarm all those judgments you’ve been harboring about that secretly egregious creature you believe yourself to be underneath the masks . . . it will cause all those other judgments you make –  about all those challenging people and situations in your life –  to fall away as well. And wouldn’t that feel nice? To be able to accept others, and accept your circumstances fully . . . so that you could stop wasting energy in judgment and instead put all that focus and creativity into some monumental steps toward your joy?

The fastest-selling costumes this year are zombie costumes. I believe pop-culture reflects the mood of the masses, so this is scary news to me. What happened to vampire-mania? At least when we were collectively obsessed with vampires, we were tapped into our inner longings! I fear the shift to zombie-worship indicates that we’ve collectively given up as a society – given up on having the kind of rich, vital, passionate life we all crave at our cores. I’m taking a stand against the sweeping apocalypse of zombie-numbness! Join me in my kooky crusade! Pledge right now to drop the masks so you can full-out adore and display all of who you are and all of what you want!




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About the Author


Unconditional love expert Lisa McCourt is a dynamic speaker, seminar leader and author whose 34 books have sold more than 5.5 million copies worldwide. Her new book, Juicy Joy – 7 Simple Steps to Your Glorious, Gutsy Self, teaches people to embrace "radical authenticity" to fully experience unbridled joy in life. Lisa lives in South Florida with her two children. For more information, visit www.LisaMcCourt.com.








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