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Nutri-Con: The Truth About Vitamins And Supplements
from Organic Consumer's Association



Editor's Note from Susan Lutz: Vitamins and supplements is an enormous industry. Follow the Organic Consumer's Association campaign on watching the products and practices of this giant subject.


A campaign to expose the hazards and limited effectiveness of synthetic vitamins and supplements, creating marketplace awareness and demand for truly organic, naturally occurring vitamins, botanicals, & supplements.

Campaign Goals

 * To implement a new set of Naturally Occurring Standards (NOS), certification procedures, and labels which are truly organic.
 * To expose the fact that 90% or more of the vitamins and supplements now on the market labeled as "natural" or "food based" are spiked with synthetic chemicals.
 * To inform and remind consumers that Big Pharma's prescription and over the counter drugs are generally hazardous substances offering no real solution to our health problems.
 * To highlight preventive health and wellness promotion, traditional holistic remedies, and complementary medicine practices which represent the "organic road" to health.

Campaign Background

The Truth About Vitamins & Supplements

by Ronnie Cummins, National Director, OCA

The Organic Consumers Association's nationwide campaign, Nutri-Con: The Down Side of the Vitamin & Supplement Industry, exposes the hazards and limited effectiveness of synthetic vitamins and supplements, and creates consumer awareness and marketplace demand for truly organic, "naturally occurring" vitamins, botanicals, and supplements.

Part of this campaign will be the implementation of a new set of Naturally Occurring Standards (NOS), certification procedures, and labels which are truly "organic and beyond," and to expose the fact that 90% or more of the vitamins and supplements now on the market labeled as "natural" or "food based" actually are spiked with synthetic chemicals.

An underlying theme of this campaign is to inform and remind consumers that Big Pharma's prescription and over the counter drugs are generally hazardous substances offering no real solution to our health problems; while preventive health and wellness promotion, traditional holistic remedies, and complementary medicine practices represent the "organic road" to health.

In terms of wellness promotion, there is no doubt that an organic whole foods-based diet and a healthy lifestyle are the "best medicine" for those of us trying to survive and keep our families healthy in the toxic soup of 100,000 synthetic chemicals that surround us everyday, polluting our food, water, medicines, homes, and environment.

As we complement our organic whole foods-based diet with herbs and supplements, we need to make sure that these vitamins and botanicals are derived from naturally occurring plant and mineral sources, and that they contain no synthetic chemicals whatsoever.

We have posted excerpts from an eye-opening new book, The Vitamin Myth Exposed, by Brian Clement of the Hippocrates Health Institute (Chapter 1 & Chapter 2) This book is the opening salvo in a campaign that OCA believes will revolutionize the $20 billion vitamin and supplements industry. OCA sees this effort as part of our ongoing efforts to establish and safeguard strict organic standards in food and farming, clothing, body care, and other important consumer sectors.

We invite you to please circulate The Vitamin Myth Exposed widely to friends and family, and to talk to your local natural foods store or coop about joining forces with the OCA in this important new campaign.



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About The Organic Consumers Association

The Organic Consumers Association (OCA) is an online and grassroots non-profit 501(c)3 public interest organization campaigning for health, justice, and sustainability. The OCA deals with crucial issues of food safety, industrial agriculture, genetic engineering, children's health, corporate accountability, Fair Trade, environmental sustainability and other key topics. We are the only organization in the US focused on promoting the views and interests of the nation's estimated 76 million organic and socially responsible consumers.

The OCA represents over one million members, subscribers and volunteers, including several thousand businesses in the natural foods and organic marketplace. Our US and international policy board is broadly representative of the organic, family farm, environmental, and public interest community.

The Organic Consumers Association was formed in 1998 in the wake of the mass backlash by organic consumers against the U.S. Department of Agriculture's controversial proposed national regulations for organic food. Through the OCA's SOS (Safeguard Organic Standards) Campaign, as well as the work of our allies in other organizations, the organic community over the last eight years has been able to mobilize hundreds of thousands of consumers to pressure the USDA and organic companies to preserve strict organic standards. In its public education, network building, and mobilization activities such as its Breaking the Chains campaign, OCA works with a broad range of public interest organizations to challenge industrial agriculture, corporate globalization, and the Wal-Martization of the economy, and inspire consumers to "Buy Local, Organic, and Fair Made."




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