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 YouTube Non-Profit Program


Editor's Note from Carol Olson: As an Executive Director of a non-profit, I struggle with affording means to spread the word about the work we do. YouTube is a great resources to reach a great number of people, especially younger people. So read how to do it and watch the video. It's easy... so shoot, upload, and watch!

Please note: Organizations applying for the YouTube Nonprofit Program must be U.S. organizations with a current registered and recognized 501(c)(3) status, as assigned by the Internal Revenue Service.


Tell your organization’s story through videos on YouTube to connect with supporters, volunteers, and donors. Applying for a designated "Nonprofit" channel through the YouTube Nonprofit Program will help deliver your message to the world's largest online video community.

Free Benefits

* Premium branding capabilities and increased uploading capacity

* The option to drive fundraising through a Google Checkout "Donate" button

* Listing on the Nonprofit videos page

* Ability to place a Call to Action overlay on your videos to raise money or find volunteers


Click here and sign in with your nonprofit’s Google or Gmail account (you can also create a new account). The Google for Nonprofits Program will verify your nonprofit status, so have your 501(c)(3) number handy. Once approved, you will be able to join the YouTube Nonprofit Program by submitting your YouTube channel username.

Program Requirements

Organizations applying for the YouTube Nonprofit Program must be U.S. organizations with a current registered and recognized 501(c)(3) status, as assigned by the Internal Revenue Service.

The following organizations are not eligible for the YouTube for Nonprofits Program:

* Programs requiring membership and/or providing benefit solely to members, such as clubs, sports teams, alumni, networking and other membership organizations

* Religious content or proselytizing on website as well as organizations that use religion or sexual orientation as factor in hiring or populations served

* Groups serving a primarily political function such as lobbying, think tanks and special interests

* Commercial organizations, credit-counseling services, donation middleman services, fee-based organizations, universities, and nonprofit portal

Google reserves the right to award or deny the application of any organization. Selections are made at Google's sole discretion, and decisions regarding award recipients are final. For full guidelines, please see the Google for Nonprofits site.

Tips and Tricks

* Create a powerful YouTube channel with tips from the YouTube Guide: Playbook for Good

* Read more information about how to set up your YouTube channel

* Find out how to run video campaigns on YouTube and see real nonprofit campaign examples

* Get advice about making and editing videos without a lot of staff or money

* Google for Nonprofits offers free tools to help promote your work, raise money, and operate more efficiently. Learn more




YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. YouTube.com.



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